Pixelverse, the developer of the popular Telegram game PixelTap, announced that it will launch its PIXFI token on The Open Network (TON) on Thursday, July 18, with listings on major centralized exchanges scheduled for 12pm UTC.
The PIXFI launch follows a surge in popularity for Telegram-based games, exemplified by Notcoin’s 35 million players and its significant token launch in May. In June, Pixelverse reported gaining 50 million new players. Despite the success of these games, tokens from other titles like Hamster Kombat and TapSwap have yet to be released.
Kori Leon, co-founder of Pixelverse, emphasized that they are expediting their token launch compared to other Telegram games, aiming to capitalize on a recovering market. Leon noted that while Hamster Kombat delayed its second airdrop and TapSwap postponed its launch to Q3, Pixelverse is proceeding with PIXFI’s launch.
Last week, Pixelverse secured an additional $7.5 million in funding from Galaxy and other investors, following a $5.5 million raise in June with contributions from Delphi Digital, Merit Circle, and others.
As Pixelverse prepares for the PIXFI launch, there is anticipation about whether it can replicate the success of Notcoin. Leon acknowledged the challenge, highlighting the significant user onboarding by Telegram mini-games into the crypto space. He suggested that the PIXFI token will focus on extended rewards and incentives rather than immediate distribution, positioning Pixelverse as a play-to-earn game with a long-term community-building strategy.
Leon also mentioned that while specific details of the PIXFI token airdrop remain undisclosed, 30% of the total supply is reserved for long-term game rewards.
